Sustainable Tourism - Leisure and Event Management

Question: Discuss about the Sustainable Tourism, Leisure and Event Management. Answer: Introduction This assignment includes the discussion on the sustainability in the Tourism, Leisure and Event Management in the developing and developed countries. For better analysis three enterprises are selected from Australia, United Kingdom and India. The names of the organizations are Alwar Bagh Resort, India; Blue Cow Mountain, Australia and Barmouth, UK. During this assignment, the discussion has been made on the policies, practices applied and challenges faced by these tree enterprises. Overview of each enterprise Names of the Enterprises Location Population GDP Relationship to tourism Alwar Bagh Resort Alwar Sariska road, Alwar, Jaipur, India (Alwarbagh.com 2016) 2089 19.2% or $295.7 billion The resort has high contribution in the growth of the overall tourism and hospitality industry in India. The resort provides high quality services to the tourists, that helps the tourism sector to attract more customers or tourists (Mowforth and Munt 2015). Blue Cow Mountain Snowy Mountains, New South Wales, Australia (Perisher.com.au 2016). 2473 2.5% or $35 billion The relationship between Blue Cow Mountain and the tourism sector in Australia is very strong. The top quality service, travelling facilities and other benefits provided by the resort helps the tourism industry to improve its revenue structure (Tourismexcellence.com.au 2016). Barmouth Gwynedd, North Wales, United Kingdom (Barmouth Wales 2016) 2522 3.7% Barmouth has great contribution in the revenue growth of UKs Tourism industry. The geographical position and the quality of service helps to improve and grow the profit percentage of UKs tourism industry (De Grosbois 2016). Comparison of management policies and practices Economic Social Environmental Sustainability related issues and challenges Names of the enterprises Policies Practices Policies Practices Policies Practices Alwar Bagh Resort Low cost policy Providing better services at affordable price range Proper and effective use of resources Employed skilled and knowledgeable people Helping poor and orphan children Providing personalize service Contributes high amount of money in each year to the local NGOs provides variety of services by considering the culture and taste of the tourists or guests Clean and Healthy Resort Maintaining the hygiene factor in all ground Increased competition High cost level Blue Cow Mountain Low cost high efficiency policy Total Quality Management technique Cheap Range Service Introduced a service package Sustainable use of environmental resources Proper use of resources like, drinking water, wood and other environmental resources Increasing cost structure Barmouth Improving Financial Health Controlling the cost structure Focused on quality of its services Service to All Introduced several service packages at different price range Green Revolution policy Providing green touch in most of the service using the natural resources in proper manner Changing climate Increasing cost structure to overcome the environmental challenges In the above table, it can be seen that the management of the resort or enterprise has taken low cost policy. The management at Alwar Bagh Resort has also taken the policy of providing better services at affordable price range. The management has focused on the proper and effective use of resources. The resort has employed skilled and knowledgeable people, who can not only provide better service but also guides the tourists about Rajasthan, India. The management at Alwar Bagh Resort has taken the policy of helping poor and orphan children (Alwarbagh.com 2016). Along with that, the management has taken the policy of providing personalize service to the tourists or guests. The resort contributes high amount of money in each year to the local NGOs, which take care of the poor and orphan children. Apart from that, the organization also provides variety of services by considering the culture and taste of the tourists or guests. The management of the organization has taken the policy of Clean and Healthy Resort in order to maintain the environmental guidelines provided by the government of the country. The management has practiced the Clean and Healthy Resort policy by maintaining the hygiene factor in all ground. At the same time, the resort is full of greenery that helps to create a fresh environment (Alwarbagh.com 2016). As the economic policy, Blue Cow Mountain has taken the low cost high efficiency policy. In order to implement or practice this particular policy, the management of the enterprise has implemented the TQM or Total Quality Management technique so that they can meet the customer demand properly by using the resources efficiently. The management at Blue Cow Mountain has taken the policy of Cheap Range Service to provide the opportunity of availing high quality resort service to the people of each social class. The management of the resort has introduced a service package in which the tourists from middle class and lower middle class can enjoy good quality services within the affordable price range, which is much lower than the normal price range. As the hotel is situated at the snowy place, the environment is much pollution less. However, the company has taken the policy of sustainable use of environmental resources. This particular environmental policy has been practiced by proper use o f resources like, drinking water, wood and other environmental resources (Perisher.com.au 2016). On the other side, the management at Barmouth has taken the policy of Improving Financial Health as the economic policy of the organization. In order to practice this policy the company has focused on controlling the cost structure. However, the company has focused on the quality of its services. As the social policy, Barmouth has taken the policy of Service to All. This policy has been practiced by introducing several service packages at different price range. As the environmental policy, the Enterprise has concentrated on the Green Revolution policy. The Green Revolution policy has been practiced by providing green touch in most of the service and using the natural resources in proper manner (Barmouth Wales 2016). Challenges faced to achieve sustainability In the above table, it can be identified that each of the resort in developing and developed countries is facing some sustainability challenges. The major sustainability challenge faced by Alwar bagh Resort is increased competition in the Indian Tourism industry. As the industry is at growing stage, new companies are coming in the industry and so the competition is growing day-by-day. Apart from that, as the resort is providing high quality personalized services, it is very difficult for them to decrease the cost level. The major sustainability challenge that Blue Cow Mountain is facing is the increasing cost structure. At the same time the heavy snowfall, which sometimes create problem in attracting the tourists. On the other side, Major sustainability challenge faced by Barmouth is the changing climate and along with that increasing cost structure to overcome the environmental challenges. Therefore, from the above discussion, it can be said that one common sustainability issue or challenge is faced by the resorts in developing as well as developed countries and that challenge is increasing cost. However, different enterprises have taken different measures to solve the issue. Conclusion In this study, it has been identified that the resorts in developing as well as developed countries have faced different environmental or sustainability challenges. The management of the resorts has taken several economic, social and environmental policies in order to improve their sustainability positions. 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